Sam Preece

The Lenovo Glass 1 frees the user from the smartphone or traditional display and creates an immersive, personal experience for the wearer to work or play. When our character wears the Glass 1, we see them transported to a colorful and personal world where they are totally immersed without any outside distractions. Time appears to stand still when our character uses Glass 1, and all outside distractions fade away to show how the product provides an immersive and private experience. As a visual mechanism that shows they have been taken into a personal experience when our character is immersed in augmented reality, the scene is lit using colors in the content.

The Tab P11 lets you game, draw, browse and stream at lightspeed. This video shows the P11 as a one-stop portal for non-stop, instant entertainment. Using a blend of live-action and CGI, we explore how the Tab P11’s speed and versatility power a user's experience. Our story revolves around a single character as they use the P11 as a catalyst for their self-expression and entertainment. They'll express this creativity through their social channels, note-taking, and self discovery in a unique, space themed way.

Our audience of Gen Z creators demands the perfect blend of power and mobility to create anywhere. The Slim 7 Pro X is the most powerful Yoga, made just for them.

To show this, we created a story that follows an influencer or content creator as they collaborate in a photography project, using the Pro X as their one-stop machine with the power to create anywhere.

Using a blend of live-action and CGI, we took the viewer on a high octane experience that explores how the Slim 7 Pro X’s cutting edge technology powers our characters' experience. The video feels authentic and genuine to our target audience; this isn't a huge studio creating advertisements but a single creative creating interesting and personal content to be socially shared: just our lead character and their subject.

The flexibility to just be you

The Yoga Book 9i questions the accepted idea of laptop design and offers a different and better way just to be ourselves when we work, learn and play. This video is designed to surprise and show our audience how the Yoga Book’s unique features and intuitive software can help them do the things they love in a more immediate and satisfying way.

The story takes place around two characters as they use the Yoga Book to collaborate and compete on an illustration that combines their individual drawing styles. Throughout the video, we see how the Yoga Book’s unique modes allow our characters to develop their ideas, grow their skills and enjoy the product in many ways.

Lenovo YOGA has built a premium creator ecosystem of devices for a Gen Create audience. But in a world of choice paralysis and over-saturation within the market, it's become difficult for our audience to find the right device for them.

These category videos are here to help our Gen Create audience quickly identify the best YOGA for them while also hinting that there is a whole ecosystem of YOGAs that they can explore as well.

Each video is led by an appropriate Gen Create character who shows our audience why their YOGA is the best choice for them. These four videos will live together, creating a playful series that clearly shows each YOGA's character and empowers our audience to choose the right device for them.

Photographer: Nigel Riches

Photographer: Nigel Riches

Photographer: Luca Sage