Gen Z are both vocal and social gamers. They care about their standing within online communities and sharing their point of view. The Legion 5 and 5P video is for them, and shows how both devices act as catalysts for high-fidelity gaming and self-expression. To do this, we’ll see content playing a leading role in this video. We see games played, recorded, shared and streamed as our users strive for recognition and views.
To create an inclusive and direct video for our audience, we used several Gen Z characters to tell our story. Our character's tone of voice is confident and inquisitive with a youthful and direct style of delivery. The voiceover challenges the viewer to question if they have what it takes to be the best gamer they could be.
Every aspect of the new Artura reflects McLaren’s passion to ‘engineer a feeling.’ Our video for the Teaser and Reveal videos explores the power inside the Artura and its control of the air outside. The inside is all about conveying the Artura’s aggression and performance. The outside the striking aerodynamic design. We’ll show how both build excitement and anticipation until we reach a decisive moment of release. From then on, we reward our audience’s passion with a dramatic and detailed unveiling of the McLaren Artura.
All our experience, every component, for one purpose; the sheer thrill of driving. We created a video that vividly reveals the intent behind the technology and engineering inside the McLaren P16, and that feels connected to the campaign thought of, 'engineering a feeling'.
We wanted to get our audience excited About the H600 and S600 by taking them on a dramatic journey through three different, but familiar gaming scenarios. Each scene wes used to illustrate a feature - such as long battery life and wireless performance - in a unique and memorable way.
The gaming scenes are placed around an H600 headset sat on the S600 stand. The difference is, that because the H600 is docked on the S600, each of our scenes are ‘paused’ at a dramatic moment - ready for a gamer to pick up the H600 and start playing. We want to build anticipation as the camera cuts between product beauty shots and these paused moments of action. What will happen when the headphones are in use? At the end of video we see the headphones lifted from the stand. Instantly the action in all three scenes is released and we cut between them to show how gameplay is immediate and totally immersive when our audience chooses the H600 headset.
A striking short film that reveals the wireless aspect of the new Razer Mamba mouse, impressing the themes of precision, performance and power as we build tension and excitement. A combination of visual effects, animation and sound design give the Razer Mamba launch film an exciting and cinematic quality that drives our audience to find out more.
Drawing inspiration from the organic visuals of 80s sci-fi horror and an aggressive Junkie XL style soundtrack. We made the Mamba feel alive as it breaks free from its wired cocoon revealing Razer’s new wireless mouse.
TalkTalk wanted to share its love for telly with its customers. Being a challenger brand with a limited budget we chose to do something a little unexpected to surprise and delight people in time for the second part of latest series of The Walking Dead.
Drawing influence from 1950’s government issued nuclear safety guides of the same name, we created Protect and Survive – a zombie survival guide. With haphazard 50’s design, charming illustrations and comically unhelpful advice we aim to bring a smile to TalkTalk customers faces and get them excited to watch telly.
Nominated for Creative Circle awards 2015
We wanted to get people to act on their spontaneous urges to travel and to help them get as far away from their day-to-day as possible.
We expressed this with stunning earth-porn photography and cool type showing people places that they actually want to go, opposed to some Brit-filled beach in the south of Spain.
Act on the urge to travel, with Avios.
Spec work
The faster you act the better your discount. The ready set go sale rewards spontaneity. Once you have clicked through to this offer page the timer on the right counts down offering you a smaller discount the longer you wait.
Hit the Avios urge button and immediately get send your point balance and possible locations you can travel to with them. Giving customers the ability to truly live in the moment.
Panasonic, having already sold its in-car technology to Range Rover for its new Velar, wanted other car manufacturers to do the same. We created a B2B film that Panasonic can send to prospective automotive manufacturers and present at high level meetings. The film that positioned the Touch Pro Duo as a high quality, precision built multimedia system that you want to have in your car.
Holiday metaphors. GreenFlag now covers Europe. So, if your a brit abroad and your car breaks down, call GreenFlag.
The proof is in the pudding.
Everest’s needed to show that their windows are the best so we did exactly that. Using thermal imaging we were able to compare recently installed double glazing with Everest triple glazing.
ThinkPad came to us to create a film that shows their docking products design aesthetics and build quality. Every thinkpad product undergoes extreme testing to ensure it does not fail. We leveraged this to create a film that surprises, entertains and reflects the brand’s uncompromising approach.
The film uses a blend of different CG techniques to show ThinkPad dock’s unseen advantage over the competition. A photorealistic, yet stylised office space shows the product in its working environment and highlights the products minimalist design. An x-ray view dramatises the very extreme end of the tolerances these devices are designed to withstand. Juxtaposed together, both styles dramatise the physical strength and design character of ThinkPad docks.
Google approached us to create
